Best-selling author and internationally renowned speaker Scott McKain's captivating presentations and best-selling books clearly reveal how to create more compelling connections between you and your customer s, and how to stand out and move up, regardless of the economic climate in your industry. There are a myriad of choices in the marketplace for prospects and customers seeking the products and services of your industry. So, how does your organization—and the professionals who work with you—stand out from the plethora of competitors? ^[1]