Scott Hilse

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Scott Hilse (born September 21st, 1995) is an entrepreneur, media personality, and digital marketing expert who specializes in dropshipping. He is based outside of St. Louis.[1] Coining the term "location-neutral income-automation", Scott's one product dropshipping strategy has been endorsed by Oberlo and Tai Lopez and Scott himself was featured in week 10 of Everipedia's Culture Roundup .[3][10]

Biography

Early Life and Ecommerce Beginnings

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Scott sharing his dropshipping expertise

Hilse is originally from South County, Missouri and briefly attended the University of Missouri before dropping out.[8] [1] He would move back to his hometown where he would work at a restaurant. Unsatisfied with his life and hating being told what to do, Scott motivated to make money and live life on his own terms.[7]


After researching strategies, Scott found social media marketing and enrolled in an online course about the subject. He would soon utilize his newfound skills working at a car dealership but was still looking for ways to find a hustle that truly suited him. Scott would later join a Facebook group around ecommerce and learned step by step how to set up a general store on Shopify using the dropshipping business model. From the group, Scott concluded that hundreds of thousands of people were following the same advice and tips about dropshipping and getting mediocre results; he realized he needed to stand out.[7]

Shopify Store Launch and Initial Struggles

Scott decided he need to have a unique strategy that played to his strengths in order to succeed. He credits the books Insanely Simple by Ken Segall, The One Thing by Gary Keller, and Made in America by Sam Walton for giving him tips, pointers, and wisdom that would help him carve his approach. Differentiating from starting a general store, Scott decided to focus on one product for his dropshipping store.[7]


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Scott on the Space Needle in Seattle

Scott settled on selling high quality iPhone cases, launched his Shopify site, and started his first Facebook advertising campaign. Although his campaign received much engagement and closed four sales, it started losing money and he pulled the plug on it. Scott would put his Shopify store on hold and move to Los Angeles, California.[7]

Ubering in Los Angeles and Successful Relaunch

In the summer of 2017, Scott packed his bags and drove from St. Louis to Los Angeles, a dream he has had since watching Lords of Dogtown when he was 10-years-old. When he moved to the west coast, he was living in a shared apartment and supporting himself by driving an Uber. Yet after three months, Scott was not happy with his situation and relooked at his iPhone case store he started back in St. Louis. He decided to reopen it with a proper Facebook advertising game plan.[7]


When Scott relaunched the store, he placed a Facebook pixel in the code in order to keep track data and customers. He was still driving Uber and would look at his phone in between trips to keep an eye on progress. By November 2017, Scott decided to move back to St Louis and on the way back sales started to pick up, earning several hundred in sales a day. When he got back the number was over $1,000 a day. Almost a year after that, Scott's sales for his iPhone case store average between $500 and $1,200 a day.[7]


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Scott Hilse at the Oberlo offices in Berlin

Due to his rapid progress and success, Tai Lopez reached out to Scott and invited him to his invite-only 300 Group of top sales performers. He was flown out to LA to Tai's Beverly Hills home with other ecommerce heavyweights where they had dinner and talked for several hours.[5] In addition, Scott was invited to the Oberlo world headquarters in Berlin to share how he utilized there platform for his Shopify store.[7]

Online Course and Media Presence

From his experience, Scott created the Simplified Dropshipping course where he teaches his one product strategy to clients. In addition, Scott has a self-titled YouTube channel where he shares his dropshipping knowledge and commentary with the world. His most popular videos are "Day In The Life of a Pro Dropshipper | Scott Hilse", "My WORST Dropshipping Mistakes (LOST THOUSANDS)", and "Dropshipping $0 to $100k STEP BY STEP (FULL STRATEGY 2019)". A of March 2019, Scott had over 22k subscribers as well as 12.9k followers on Instagram, 6.2k likes on Facebook, and 1.2k followers on Twitter.[3] [4] [6] [2]

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