Two United States Presidential campaigns have redesigned the framework for macro-communications in the 21st century: Obama '08 and Obama '12.

Reaching tens of millions of people, the campaigns set the new standard of connecting with individual voters, involving them in the process, and uniting them behind forward-reaching ideas, capturing the imagination and power that only individuals linked collectively could produce.

These two campaigns revolutionized the micro - studying and learning from each voter, each consumer - and in the process designed nimble applications that used that information to maximize response and engagement.

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