Rich Antoniello is an American entrepreneur based in New York, New York.

He is the founder and Chief executive officer of Complex.

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Antoniello graduated from Binghamton University in 1993 with a Bachelor's degree in marketing and finance.

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He began his career at Saatchi & Saatchi Worldwide where he handled media planning for Procter & Gamble, Sauza and Paddington Brands.

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Prior to joining Complex, Antoniello spent four years at National Geographic Adventure (magazine), National Geographic Adventure Gorge Games in association with NBC, and Wenner Media’s Men's Journal.

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In 2007, Antoniello formed Complex Media, Inc., a collective of 110 sites that forms a formidable hub for one of the most hard to reach demographics young males, and one primed to make purchasing decisions.

Antoniello successfully navigated both traditional print and new media worlds.

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