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Pvrx

Pvrx

Daniel Dove (born 25/10/1994), whose stage name is Pvrx, is a Canadian rapper, singer, and Songwriter. Pvrx is known for his storytelling about growin up in the rough surroundings in government housing projects. He signed to Def Jam Recordings in 2017. He released his debut EP 3.14 on July 26, 2019.

Pvrx is a vocalist who tells powerful stories about navigating the often-harsh realities that come with growing up in government housing projects.

He started rapping as a teenager.

Growing up in Rexdale, hip-hop played a huge part in the neighborhoods culture and many would rap for sport. He has been buzzing around the city the last few years, gradually making his way up and into the industry. The time of being in and out the studio paid off last year in November, when he signed a deal with Def Jam Recordings.

Since then Pvrx music style has drastically changed. He now has developed into a singing/melodic artist, that goes hand-in-hand with his story-telling music. Pvrx hasn’t been as consistent with releases the last year, though when he does drop music it doesn’t disappoint. Since under the label, his songs Know me, 94' & Make it have received the most attention dealing with emotional feels that you can drive around the city late nights.

Pvrx has been featured on Drake's OVO Sound a couple of times, receiving some respect from the higher ups letting him know that he's doing something right.

Early Life

Pvrx was born and raised in the Rexdale neighborhood in the former city of Etobicoke in Toronto, Ontario, his hometown is also the reasoning for the stylization of his stage name. He is the youngest child of 3 siblings to a single Jamaican mother. Though he has stated his mother was an avid listener of dancehall music, his influence includes the like of The Lox, JayZ, Eminem and50 Cent. He had a rough upbringing, surrounded by Gang violence and poverty which he often portrays in his music. At the age of 15, Pvrx started to sell drugs to fund his lifestyle and was consequently arrested and placed in a juvenile detention center. He started making music as a tool for therapy of his harsh reality.

Career

Pvrx began rapping and singing in 2011 at the age of 17 under the alias Onsight RX as a therapy tool for his harsh reality growing up.

He released numerous freestyles during this time alongside Moula 1st, Banana Clip, Yung Dubz and Turks, who are all from Rexdale.

He released his debut collaborative mixtape 2 Hot 2 Handle in 2012 with Moula 1st, who is also a rapper and producer.

Pvrx stopped making music from 2013 but returned in 2016.

Rise to fame, Label signing and 3.14

Pvrx's probation officer recommended he enroll in The Remix Project, a program created to assist disadvantaged youths excel creatively.

After hearing his work, Producer Hagler and DJ Agile accepted him into the program.

Gavin Sheppard, the founder of the program, played his songs to DJ Joe Kay who connected Pvrx's manager to HBO music supervisor Scott Vener, who placed his song Make It, released June 2016, on the TV series Ballers in Autumn 2016.

Vener recommended Pvrx to Paul Rosenberg, CEO of Def Jam Recordings, who met with Pvrx in Toronto and resulted in Pvrx becoming Rosenberg's first signing in November 2017.

During this time, it was also rumored he would be signed to Drake's OVO Sound record label.

Pvrx released his debut Extended Play album 3.14 on July 26, 2019.[13] It consisted of 7 songs and was of 28 minutes length.

The album was known for being filled with melodies that complement his storytelling lyrics.

It contained guest appearances from Dave East & Yung Pinch.

The album was supported by 2 singles Make It and Is U Down which amassed over 1 million views in one month of release.

It featured production from FrancisGotHeat, Moula 1st, Nineteen85, amongst others.

He was featured on the compilation album NorthernSound by 6ixBuzz released on December 13, 2019 alongside other upcoming Toronto artists.

Discography

  • 3.14 (Extended Play)

  • 2018: Undisputed (by Def Jam) (Compilation albums)

  • 2019: NorthernSound (by 6ixBuzz) ( Compilation albums)

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