Purpose Campaigns LLC or Purpose is a New York based creative agency, founded in 2005 that provides strategy consultancy in the United States and from offices in six other countries around the world.

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The company utilises mobilization and storytelling to help organizations, activists, businesses, and philanthropies engaged in conflict and war.

It builds labs that support activist movements, collaborates with corporations and other organizations and creates and develops technology and digital platforms to enable people around the world to build power.

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Hands Off Syria has exposed Purpose for setting up "The Syria Campaign" and "Syrian Voices".

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On 17 September 2014, Cory Morningstar wrote on The Wrong Kind of Green blog that "The New York public relations firm Purpose has created at lease four anti-Assad NGOs/campaigns" including the White Helmets and the March Campaign #withSyria, going on to say *"the message is clear.

Purpose wants the green light for military intervention in Syria, well-cloaked under the guise of humanitarianism- an oxymoron if there ever was one."* Morningstar explained that Purpose is a for-profit busines that is marketed to make itself appear like a non-profit organization, suggesting that their area of expertise is behavioural change.

^[7]Purpose has been called the consulting firm that the wolves of Wall Street and oligarchs alike depend upon to make it happen.

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The Economist has stated that Purpose *“has a non-profit arm, which incubates protests and accepts donations.

This is cross-subsidised by its for-profit arm, which makes money in a variety of ways.

It sells consulting services to big companies such as Google and Audi, and to charities such as the Bill & Melinda Gates Foundation and the American Civil Liberties Union.”

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The company's co-founder and CEO is Jeremy Heimans, who was also co-founder of Avaaz, a company funded by George Soros.

^{[2] [3]}Heimans is a celebrity of the high-finance corporate world and was listed along with Purpose co-founder David Madden among the “Top 10 People Who Are Changing the World of the Internet and Politics.”

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Purpose’s March campaign #withSyria website (which doubles as a hash tag for Twitter) has partners that include Open Society Foundation (again funded by George Soros), Amnesty International, Christian Aid, the Church of England, Friends of the Earth, Oxfam and many more of the largest “humanitarian” NGOs within the billion dollar, non-profit industrial complex.

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Staff

Purpose's staff include: