Pull & Bear is a Spanish chain of fashion stores introduced in 1991 by Inditex Group which first appears as a result of a strategy of market segmentation.

This was at a time when men were looking for a basic fashion style influenced by international trends, with the brand quickly adapted to their needs by respecting three essential factors: fashion, price and quality.

The driving force behind Pull & Bear is taking fashion to the general public.

This brand is directed at young people aged between 14 and 28 and offers collections based mainly on casual designs.

New technologies, alternative sports and the latest artistic trends form the sources of inspiration.

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