Faycal Amor creates in 1986 the label PLEIN SUD that is immediately successful in France and overseas.

Since the creation of his label, Fayal AMOR most important concern has been the development of the companys structures integrating design, manufacture and marketing.

Plein Sud now boasts 15 flagship stores, including ones on Paris' Place des Victoires, London's Walton Street and New Yorks Greene Street in Soho.

The collection also retails in 400 multi-brand boutiques and department stores including Henri Bendel and Barneys.

There's a lower-priced, funkier Plein Sud jeans collection, too.

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