Paul S. Goldner is an author, speaker and entrepreneur. He is the author of Red Hot Cold Call Selling, Prospecting Techniques That Pay Off!. Shortly after its release, Red Hot Cold Call Selling was selected by Executive Book Summaries as one of the best business publications of 1995. Mr. Goldner is also the author of Red Hot Customers, How to Get Them, How to Keep Them. Red Hot Customers has been endorsed by Selling Power Magazine and every major professional selling organization. ^[1]