A pioneer in the new science of neuromarketing, the science of human decision, Patrick has become in less than 2 years one of the top rated speakers of Vistage (The World's Largest CEO Membership Organization).

Combining science and humor Patrick's unique style teaches complex concepts in simple words.

His passion and expertise in sales and marketing is contagious: you will remember his teachings!

An expert in complex sales transactions, Patrick managed global business development efforts first for Silicon Graphics then as Executive Director of Business Development & Strategy at LinuxCare.

While selling multi-million super-computers to organizations such as NASA, Shell, Boeing, Canon, BMW, Airbus among others Patrick met with some of the most brilliant minds on earth and he became fascinated by the human brain.

Using his engineering background together with his sales expertise Patrick reversed engineered the decision making process and developed a completely new sales and marketing model based on the latest findings in Neuroscience or how the brain works.

Patrick co-authored the first book on neuromarketing "Neuromarketing - Understanding The Buy Buttons In Your Customers' Brain" where he reveals this model now published in 7 languages.

Patrick received a Masters in Computer Science from the National Institute of Applied Sciences (Lyon, France) and he taught electronics at the University of Saint Denis (France).

He has now dedicated his career to helping corporations better understand how their customers make buying decisions and how to help those customers make the right buying decision.

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