P.A.R.O.S.H.
P.A.R.O.S.H.
The P.A.R.O.S.H. story was begun 20 years ago by Italian designer Paolo Rossello.
It all started in the 1980s when Rossello began customising vintage clothes, re-designing them and giving them a second life.
This is still the way P.A.R.O.S.H. (which stands for Paolo Rossello Second Hand) creates its luxurious vintage-fusion clothing.
Strips of Pakistani fabric are assembled and reconstructed into colourful coats, while US Marines standard issue sweaters, adapted in their shape and softened by embroidery and beads, are transformed into glamorous evening pieces.
The work generating P.A.R.O.S.H. is in the hands, feelings and emotions of the multi-etchinc team participating in it.
Despite its growth and its important status, the Company seems a large family, where everyone works closely with each other, sharing the same good energy.
Paolo Rossello takes part in every moment, from concept and technical research to the identification of the garment, to production and sales.