Pardot
5.25K VIEWS
Everipedia is now IQ.wiki - Join the IQ Brainlist and our Discord for early access to editing on the new platform and to participate in the beta testing.
Pardot
Pardot
Pardot provides on-demand marketing automation solutions for business to business (B2B) sales and marketing organizations.
Clients can track and score prospects, build landing pages and forms, send out targeted email campaigns and more from within one central platform.
Pardot's system integrates natively with salesforce.com, SugarCRM, Microsoft Dynamics CRM, and NetSuite.
Salesforce acquired ExactTarget, which included Pardot, in June 4, 2013 for $2.5 billion in cash.
ExactTarget acquired Pardot on October 13, 2012.