Paragon is a decentralized platform for payments for Cannabis businesses. Businesses can use Paragon's coin to pay for real estate, attorneys and other Cannabis industry services.  The company is headquartered in San Francisco .
The Founders of Paragon are Jessica VerSteeg and Egor Lavrov , who are married. Lavrov made his fortune in Internet-related projects, political PR, and a number of businesses in the United States and Latin America. VerSteeg was Miss Iowa in 2014.