Niomi Smart (born May 26, 1992) is a YouTube star; fashion and lifestyle blogger, she is known on her YouTube channel as Lady Smart and has over 1.6 million subscribers.^[3]

She is also the best-selling author of the book, ‘Eat Smart,’ a guide to eating well and being fit and went on to become the co-founder of SourcedBox meal subscription.^[4]

Niomi was born on May 26, 1992 in England. Her parents’ names are not known. A single mother raised her, as her parents were divorced until she was 11 years old. Her mother later remarried and she had a stepfather named Paul. ^[4]

She has a younger sister named Daisy.

She grew up with her in England.

Growing up, she always had an interest in fashion and lifestyle.

There is no information about her education or background but she is a high school graduate, she graduated from a high school located in England.

She studied with the subjects English Language, Critical Thinking, Textiles, Law, and Psychology in A-Levels in Brighton at BHASVIC .^[3]

She then went on to attend and graduate from the University of the West of England with a degree in Law in 2013. ^[3]

She was not satisfied with being a lawyer, and she needed ways to release her creativity.

She then began her online career in 2013, when she launched her blog, “LadySmart” on August 31, 2013. ^[3]

She started posting her opinions on topics like health, food, fashion, beauty, and travel.

Her expressive style of writing joined with her fascinating photographs attracted many readers to her blog, making her blog pretty popular within a few months.

^[3]

She started uploading videos on her YouTube channel in 2014, even though she had created the channel since 2011. Her first video is titled, “Bonjour Hola Ciao and Hello.” ^[4]

On March 23, 2014, she uploaded a video titled "Household Make Up Challenge with Jim Chapman." ^[1]

Her most popular videos are on beauty routines, her morning routine videos and make-up tutorials gained thousands of views.

She eats a plant-based diet to maintain a healthy body.

She usually shares tips on foods to eat to maintain good levels of energy and glowing skin.

Her recipe posts are also very popular as they make it easier for the audience to eat a healthy diet without spending so much money.

^[4]

Due to the good responses she got for her recipes, she decided to write a book and she turned to a bestselling author with the release of her book ‘Eat Smart,’ in late 2016.

^[3]

She currently the co-founder of SourcedBox meal subscription.

She was previously in a relationship with Marcus Butler; they met in school and became good friends. They began dating in 2013 and broke up in late 2015. ^[3]

She began dating Joe Woodward in 2016, they dated for almost four years, he proposed to her in December 2019.

She lives with her fiancé in Los Angeles, California. ^[3]

In an interview with Sunday Paper.

She said that her best friend played matchmaker.

Her best friend had organized a blind date through her mutual friend.

Then after her best friend went on the first date, her best friend sent her a picture of Joe, which impressed her and she started calling Joe, Dreamy Joe.

^[4]

After that, she asked her best friend how did the date went, she replied great.

Then, her best friend tried convincing her to meet Joe but didn’t show any interest since her best friend had already gone on a date with him.

^[3]

However, her best friend had already secretly set up drinks with Joe, so they met, became close, and fell in love with each other .^[4]

She is friends with fellow beauty guru and YouTube star Tanya Burr. She is a vegetarian.