Nichol started her career in 2001 as a Brand Manager at Disney Interactive. From 2003 to 2007 she worked at Vivendi Games. In 2007-2013 she was a Director of Operations at Blizzard Entertainment. Since 2014 Nichol has been the Founder and CEO of Willow Group, a leading brand in the personal transformation and well-being space. In 2014 she became the Executive Director and Co-Founder of Transformative Technology Lab. In addition, Nichol is a Lecturer at Singularity University and Stanford University.
In 1994 Nichol received a Bachelor of Business Administration in Marketing from Bauer College of Business. In 2011 she obtained a Master of Business Administration from Wharton School of the University of Pennsylvania.