Footwear, accessories and clothing Made in Italy are the secret to the success of the BAG SpA company, owner of the NeroGiardini brand.

Based in Monte San Pietrangeli (AP) in the Marche region, in the heart of the Fermano-Maceratese shoemaking district, the company is led by sole director Enrico Bracalente. Founded in 1975 as a small third party manufacturing unit by a group of partners, the company (then called Batam) operated until the late 1980s, with varying success.

In 1990 the company was entirely reorganised, with the strategic objective of concentrating all its resources in the development of its brand, NeroGiardini.

The turning point came in 1998, when Enrico Bracalente bought up all Batam shares and became sole director of BAG S.r.l., which then became a an SpA * (limited company or corporation).

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