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More Life Growth Co.

More Life Growth Co.

More Life Growth Co. is a cannabis wellness company founded by Drake in collaboration with the Toronto-based Canopy Growth Corporation. The name comes from his infamous mixtape, More Life, released in 2017. [1]

History

On November 7th of 2019, Canopy Growth Corporation unrolled a press release about their partnership with Drake and his newly unveiled cannabis wellness brand, More Life Growth Co. In the press release, Drake says: [1]

"The opportunity to partner with a world-class company like Canopy Growth on a global scale is really exciting.

The idea of being able to build something special in an industry that is ever growing has been inspiring.

More Life and More Blessing.

Drake holds a 60% ownership interest in the More Life Growth Co., while Canopy Growth has control of the remaining 40%.

Drake's company is licensed by Health Canada to cultivate, process and distribute cannabis at the More Life production facility in Scarborough, Toronto.[1]

The press release also states that Drake has granted More Life Growth Co. access to his personal brand:[1]

"Drake has granted More Life Growth Company the right to exclusively exploit certain intellectual property and brands in association with the growth, manufacture, production, marketing and sale of cannabis and cannabis-related products, accessories, merchandise and paraphernalia in Canada and internationally.

As part of the agreement, Canopy Growth will nominate two directors to the board of the More Life Growth Company and have set preventive measures to maintain its ownership stake in the company.

Reed Smith LLP advised Drake for the transaction. [1]

Drake first began promoting the venture on November 5th 2019, by delivering exotic bouquet's of flowers around the city of Toronto to friends and influential figures like Dina Pugliese. [4][5]

Merchandise

The Trademark filings for More Life Growth Co. outline that the company will be offering: cannabis products and accessories, medicinal cannabis, CBD, THC, herbal tea, rolling papers, dried plants, various tobacco products and all sorts of merchandise. [2]

References

[1]
Citation Linkwww.canopygrowth.com
Nov 7, 2019, 7:04 PM
[2]
Citation Linkhiphop-n-more.com
Nov 7, 2019, 7:05 PM
[3]
Citation Linkpitchfork.com
Nov 7, 2019, 7:06 PM
[4]
Citation Linkwww.instagram.com
Nov 7, 2019, 7:11 PM
[5]
Citation Linkwww.billboard.com
Nov 7, 2019, 7:12 PM
[6]
Citation Linkwww.vice.com
Nov 7, 2019, 7:34 PM
[7]
Citation Linkwww.vice.com
Nov 7, 2019, 7:44 PM