Moonbits was the forgotten Pinoy chocolate candy that once competed with Nipsand *M&M’s.*They were button-shaped candy-coated chocolates manufactured by the defunct Filipino company Serg’s. ^[0]

Founded in 1954 by Anton Goquilay, Serg’s Products Inc. was named after Anton’s son, Sergio.

Its unique brand of candy bars dominated the market for decades.

In the 1980’s, however, the growing discontent with the Marcos administration forced the Goquilays to migrate to the United States.

When Sergio left his teaching job in the US and returned to the Philippines, he brought his father’s company back to life. Serg’s Chocolates once again captured the heart of the Filipino market. However, the success was short-lived. When the 1997 Asian Crisis hit the Philippines, the beloved chocolate company was not spared. Several debts and labor disputes later, Serg’s filed for bankruptcy. ^[0]