The network was founded in 2006 by Necdet Arif, who is a serial entrepreneur from Sweden.
It consists of six similar websites that focus on different markets.
- MojTrg.rs (Serbia)
- MojTrg.me (Montenegro)
- Pazar3.mk (North Macedonia)
- Merrjep.al (Albania)
- Merrjep.com (Kosovo)
- Leelam.af (Afghanistan)
MojTrg.rs was launched in 2013 and gets around 300,000 visits per month according to SimilarWeb.
On MojTrg.rs users can buy and sell services and used products, but they can also buy new products in the "Shopping" category which is an aggregator of offers from other Serbian e-commerce websites.