The story begins in 1992 with a series of handmade shirts under the label Mauro Grifoni.

An obsessive quest for perfection together with a love for traditional craftsmanship, seen anew with a modern eye and a contemporary sensibility, propel the whole engine in motion.

Rather quickly, things grow to include other products, til a total look finally takes shape.

The concept is to create an assured, refined collection safe from mass-marketed trends and common formulas; an eclectic, sophisticated, metropolitan wardrobe made using the best fabrics around and relying on top-notch tailoring finesse.

Unexpected classicism, playful understatement and new tradition meet up in a subdued but precious recipe conceived for demanding palates.

Each piece is iconic but non-obvious, rigorous design-wise but with a relaxed spirit, always ready to be appropriated and interpreted by the wearer according to ones own instinct and will.

The DNA is proudly, unmistakably Italian, but never obviously so. Mauro Grifoni, the projects founder and instigator, has found two business and creative partners, Ilaria Sesso and Andrea Breda, whose contribution was vital in the definition of the brands peculiar identity.

In 1997 a womens collection was launched, followed in 2001 by a jeans line and in 2002 by accessories.

^[0]