Marshal Cohen
493 VIEWS
Everipedia is now IQ.wiki - Join the IQ Brainlist and our Discord for early access to editing on the new platform and to participate in the beta testing.
Marshal Cohen
Marshal Cohen
Marshal Cohen chief industry analyst of The NPD Group, Inc., is a nationally known expert on consumer behavior and the retail industry.
He has followed retail trends for more than thirty years, at NPD and as the head of leading fashion and apparel manufacturers as well as major retailers.
As part of his work at NPD, Marshal leads many top firms in long range and strategic planning sessions.
He often utilizes motivational presentations to help launch corporate goals and kick-off meetings.
Marshal is the author of two books, Why Customers Do What They Do (2006) and Buy Me!
How to Get Customers to Choose Your Products and Ignore the Rest (2010).
References
[3]
Citation Linknpd.comMarshal Cohen - Fashion Industry Expert & Analyst - npd.com
Jan 25, 2016, 2:31 AM
[4]
Citation Linkamazon.comBUY ME!New Ways to Get Customers to Choose Your Product and Ignore the Rest
Jan 25, 2016, 2:31 AM
[5]
Citation Linkamazon.comWhy Customers Do What They Do: Who They Are, Why They Buy, and How You Can Anticipate Their Every Move
Jan 25, 2016, 2:31 AM