Marc Gobe is also the author of Emotional Branding: The New Paradigm for Connecting Brands to People. Emotional Branding is a marketing and business bestseller, and is currently in its 3rd reprint. Desgrippes Gobe's success results from a combination of an innovative approach to consumer research and the development of tools such as BrandSense and BrandFocus, that allow clients to understand purchasing behaviors. ^[1]