Mahesh Murthy
Mahesh Murthy
Early Life
In 1982, Mahesh Murthy attended Osmania University to major in chemical engineering. [23]He eventually dropped out after 3 semesters. [12]He has stated that the lyrics from Pink Floyd's "Time" seemed to mock him during his college days: [22]
Ticking away the moments that make up a dull day You fritter and waste the hours in an offhand way Kicking around on a piece of ground in your home town Waiting for someone or something to show you the way Tired of lying in the sunshine staying home to watch the rain You are young and life is long and there is time to kill today And then one day you find ten years have got behind you No one told you when torun, you missed the starting gun
Career
Vacuum Cleaning Service
After dropping out of university, at the age of 19, Murthy was selling vacuum cleaners door to door.
As a salesperson, he was receiving several requests for a vacuum cleaning service instead.
This inspired him and someone else in the company to run one by themselves; they called it Vaclean.
In creating brochures for the business, he discovered a new interest for writing and design.
When he realized the vacuum cleaning service wasn't going as well as planned, Mahesh Murthy started a design firm.
This also failed.
Copywriting & Marketing
After learning from his mistakes during his stints with the first two companies he founded, Mahesh Murthy joined FCB/Ulka Advertising as a copywriter.
He worked mainly on food brands, mainframe computer brands, and local retailers.
After gaining experience, Mahash Murthy's career progressed.
He became a Copywriter and Creative Supervisor for Grey from January 1987 until March 1990.
After his stint with Grey, he moved to Hong Kong where he worked as the Associate Creative Director for Ogilvy & Mather.
At the time, it was Asia's largest ad agency.
There, he managed content for 40 countries and won awards for his work for clients like Unilever, The Economist, HP, Pepsi, MTV, Intel, Conrad Hotels, American Express, Hennessy Cognac, and Heineken. [10]He was also nomiated for “Asia’s best commercial of the decade”. [24]
CKS Partners & iCat
After his stint in Hong Kong, Mahesh Murthy moved to CKS Partners, a Silicon Valley agency; he was a Partner, General Manager, and Content Director.
In 1995, he helped design the first commercial graphic user interface (GUI) for Yahoo! After that, he helped shape the now-classic "Earth’s Biggest Bookstore" campaign for Amazon in 1997. He also launched Paul Allan's net properties. [24]
Channel V (Music Videos)
In 1999, Mahash Murthy returned to India and joined Channel V, India's competitor for the United States'MTV. In two years, he cut their costs from 90% to less than 10% in one year and increasing revenue dramatically, and repositioned their brand to launch an online community for youth. It was acquired by STAR TV in 2000. [10] [8]
In founded Passionfund, his angel investing vehicle which backed Geodesic, WebDunia, Inkfruit and Doolally
Tech (Geodesic & Pinstorm)
After leaving Channel V, he went back to his roots and co-founded another company: Geodesic.
They provide software products and consultation services.
It was one of the first product-focused companies out of India.
He was there from April 1999 to 2008.
In 2004, he started Pinstorm, a digital business consulting firm. [10]
Angel Investments & VCs
Since 2000, Mahesh Murthy has been part of angel investment firms and VCs.
He is the Founder and Principal of Passionfund, which helped Geodesic as well as WebDunia, Inkfruit, and Doolally. [10]
After succeeding at Passionfund, he became a Managing Partner of Seedfund in 2006.
It was created after the promoters of Passionfund and Infinity Ventures came together to help early-stage technology startups in India.
Seedfund was twice voted "India's best early-stage fund" by an independent publication surveying Limited Partners - in 2010 and 2013.
Advice & Opinions
Formal Education
None of the big entrepreneurs like the TATAs and Ambanis are MBA. In reality, MBA does not teach you to be Masters of Business Administration but to be slaves of business administration.
Social Media Growth (in India)
Unlike most entrepreneurs in India, Mahesh Murthy is quite skeptical of social media growth in the area.
He points out that, if social media is to optimize social media growth in India, then the industry needs to understand the region language gap between the Indian-speaking market and the English-speaking market.
He has alluded to Chinese websites like Weibo and Ren Ren as examples that India could emulate. [1]
Personal Life
He is a bookworm. He claims to have a few thousand books within 20 feet of his bedside. He tends to read books the way most people surf TV channels. [22]
He lives by the following motto:
You have one life.
Screw the rules.
Have no regrets.