Quick!

Which species pulls at your heartstringsa tiger cub or an algae-covered sloth?

A panda or a toad?

A lion or a dung beetle?

When it comes to emotional attachment, research funding, global popularity, and conservation support, the fluffier your fur and the bigger your eyes, the better your chancesunless zoologist Lucy Cooke has a vote.

She's on a one-woman crusade to show the world why some of the most unlovable animals are actually the most interesting and deserving of our attention, study, and protection.

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