Aleem Iqbal (better known as Lord Aleem) is a YouTuber, entrepreneur, and car enthusiast. He is the co-owner of Platinum Executive Travel (PET), a luxury car hire company. ^[5] He posts pictures and videos featuring his collection of cars and exciting events in his life.

In October 2006, Lord Aleem's father Saleem Iqbal set up Platinum Executive Travel: a luxury chauffeur driving service.

It is currently based in Yardley, Birmingham and offers several luxury car brands for hire, including Rolls-Royce, Lamborghini, Ferrari, and Bentley. ^[13]

Aleem helps his father run the company.

In April 2008, Aleem Iqbal created his first YouTube channel. However, he rarely posted to it. ^[5] He eventually created his 'Lord Aleem' YouTube channel in December 2012. ^[1] As of September 10, 2017, Iqbal has acquired 329,000 subscribers. ^[1]

On April 24, 2013, he uploaded a video of him purchasing a 2013 Ferrari 458 Spider from his local dealership, The Torque Project. The video is one of his most popular ones, as it has generated over 2.5 million views. ^[6]

In December 2014, he reached the 100,000-subscriber milestone.

^[5]

Aleem has made philanthropic efforts to help Syrian refugees. In 2016, he raised £28,766 (~$38,000) for his 'Bread Project' in an attempt to provide 2.1 million meals for Green Lane Masjid & Community Centre. ^[8]

In 2013, Aleem was fined after being caught using a mobile phone at the wheel of a £300,000 Rolls-Royce Phantom.^[17]

In 2017, Aleem was banned from driving for 12 months after being convicted of speeding offences while driving a Rolls-Royce Wraith.^[17]

Aleem's £240,000 Ferrari 458 Spider was pictured after smashing into a wall in Burnley. He later said he wasn't behind the wheel and had loaned the car to a friend.^[17]

In December 2017, he was involved in a car crash while driving his white Audi Q7 in Birmingham.^[17]

In May 2018, his car, Mercedes G-Class crashed into parked cars and caused a fracas.^[17]