Larry Morrow

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Larry Morrow is a serial entrepreneur from New Orleans. He is the founder and operator of full-scale event marketing and promotions company Larry Morrow Events LLC. [1]


Morrow graduated from Bonnabell High. He attended Tulane University for a short while but dropped out.


Larry has always been hustling. He told TheBlackProfessional: [2]

I was trying to come up with any hustle I could, see I was selling candy at St. Aug, selling Big Texas Cinnamon Rolls. Like I was really trying to sell life insurance to my homies at 17, it was like that Pyramid stuff.

Larry was already making money off of promotional events in high school with his group Young Stunnaz, hosting parties with rapper Curren$y as the star attraction. Shortly after high school Morrow started a clothing line called Chump Change. He earned the money to fund his promotional events by playing dice, though he stopped in his early twenties when he took a hard loss and lost $30k in one bet. [2]

At the end of his teenage years he was working as a lifeguard during the day and a valet at night while trying to attend college. He decided to sink his time and money into party promotion and lucked out when he wound up at the doorstep of Diddy. He later founded Larry Morrow Events which promotes parties and events such as NBA All-Stars, NFL Super Bowl, Essence Music Festival, Jazz Fest, Sugar Bowl weekend, private gigs, and so much more. Some of their more famous clientele include Diddy, Floyd Mayweather Jr., Drake, Rick Ross, Meek Mill, Mary J. Blige, Chris Brown, Snoop Dogg and many more. [2]

In 2018 he opened up "Morrow’s Nola", a black-owned restaurant in a gentrified neighborhood that combines Los Angeles ambience with New Orleans flavors. He also published a critically acclaimed book about life and the lessons he's learned titled "All Bets On Me–the Risks and Rewards of Becoming an Entrepreneur". He's appeared in many publications like Forbes, Business Insider, Black Enterprise, xoNecole, Blavity, and more. He's also been a featured guest on shows and podcasts like This is Success, The Breakfast Club, The Distillery Life, and others. [3] [4]

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