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Kelechi Emeonye, known professionally as Kelechi, is a rapper from Marietta, Georgia. He is also the co-founder of the STNDRD collective. [1] [2]

Early Life

Kelechi is the son of Nigerian immigrants who moved to Atlanta to find better opportunities. At 14 he set up a makeshift studio in his basement that he funded with unspent lunch money. Citing Common, Nelly, and Kanye as early influences, Kelechi first pumped out music under the name SUBMiT. In 2014 he decided to rap under his given name, Kelechi, and dropped out of Georgia State University to become a full-time rapper.

Music Career

Kelechi's work ethic didn't go unnoticed. In 2016 he won the prestigious Green Label Sound Open Call contest for his song "Want", netting him $50,000 dollars to put towards an album. This resulted in the release of his debut full length album, Before The Quarter. [3] [4]

For his next album, Kelechi began to release tracks one-by-one to Stem, slowly building the episodic narrative of his sophomore release, Quarter Life Crisis. Kelechi bootstrapped much of his own career, he actively engaged with fans on twitter during this time and managed to build his followers from 50,000 to 200,000+. [5] [6]

Kelechi's strategy for his next release was to flood his fans with new music. Throughout 2018, he dropped 48 songs split into twelve track packs, each dedicated to one of the four seasons. The project is called Woke Up To Winter. [6]

In 2016, Kelechi was featured in an innovative DJBooth article where he broke down exactly how the $50,000 dollars he won was used to make an album. [7]

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