Xu is a graduate of the Nanjing Foreign Language School.  She studied at the University of California, Riverside as well as Coventry University and earned her Bachelor's degree when she was 19.  In 2013 while attending university, Xu and a friend bought mining rigs in order to mine Bitcoin. 
Instead of pursuing graduate school, after college, Xu moved back to China to become an entrepreneur.  Her first project she built was a social networking app ERA and garnered millions of users in a short time.  She later sold ERA in order to start Nome Labs.  In November 2017, Xu and Nome Labs launched the blockchain dapp CryptoDogs which is the Chinese equivalent to CryptoKitties .  On the first day, 1,000 ETH worth of CryptoDogs were sold. 
Xu aims to be a social network that is democratic, open and decentralized and rewards people who create valuable content.  ONO plans to launch on the EOS Testnet on April 15th, 2018 and then migrate over to the EOS main network in June.  ONO will have it's own token called ONOT.