Karla Ruiz Cofiño, As an Interactive Communication & Social Media Specialist I've been a business developer focused on Online & Mobile technologies for 10 years. I have expertise delivering Interactive Integrated Solutions through a wide range of digital platforms combining WEB, MOBILE and SOCIAL MEDIA. Through all this years I've been studying the impact technology had on the evolution of the human being, how this has affected the way we relate with each other and our behaviour as consumers. ^[1]