Kaihan Krippendorff is a business strategist, blogger, and the author of four business books. His new book, "Outthink the Competition," provides a powerful set of tools, collected over a decade of helping companies win, for beating your competition with creativity and ease. A former consultant with McKinsey & Co., Kaihan works regularly with ambitious large and medium‐sized corporations including Microsoft, L’Oreal, Johnson & Johnson, GE, and Symantec teaching executives and entrepreneurs how to see and seize innovative strategic options and unleash the strategic creativity of their organizations. ^[1]