Julian Treasure is a sought-after and top-rated international speaker.

Collectively his five TED Talks on various aspects of sound and communication have been viewed an estimated 30 million times.

His latest talk, How to speak so that people want to listen, has achieved almost 10 million views on TED.com alone, putting it in the top 20 TED talks of all time.

His world-class presenting skills and his innovative use of sound make his talks visceral and potent experiences that are always very highly rated by delegates.

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Julian’s book Sound Business is the seminal work on creating intentional, effective business sound, now in its second edition and also published in Japanese.

He has been widely featured as a sound and communication expert in the world’s media, including TIME Magazine; *The Economist *; *The Times *; TV and radio in the Uk, United States, Canada, Australia and Netherlands, as well as many international trade and business magazines and websites.

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Julian is founder and chairman of T he Sound Agency, a UK-based consultancy that asks and answers the question: “How does your brand sound?”.

The Sound Agency helps clients such as Harrods, Nokia, BP, Marks & Spencer, Helm Bank, Waldorf Astoria and many major shopping malls across Europe to grow their business by optimising the sounds they make.

The agency specialises in creating effective and appropriate organic soundscapes for branded spaces.

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Before The Sound Agency, Julian founded (in 1988), grew and sold (in 2003) leading UK customer magazine publisher TPD Group, during which time he was chairman of the UK’s Association of Publishing Agencies, a director of the Periodical Publishers Association, chairman of PPAinteractive and chairman of the UK government’s Digital Content Forum.

In 2002 he received the PPA Chairman’s Award for services to the UK magazine publishing industry.

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Julian was educated at St.

Paul's School, London and at Gonville & Caius College, Cambridge.

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Julian is a Liveryman of the Worshipful Company of Marketers and a member of the Marketing Society.

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He is a long-time Musician, and remembers with affection his two BBC John Peel Sessions (the bands were Transmitters and Missing Presumed Dead) – and playing live to 18 million people on the final of the UK’s X factor (uk) precursor, New Faces.

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His interests include Music, Sound, Golf, Technology, and Martial Arts.

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