Juicero (pronounced joo-SERRO) was a cold-press juicing system. The cost of the flagship juicing unit was $400, and was originally priced at an MSRP of $700. ^[6]The company was headquartered in San Francisco.

Reporters at Bloomberg accused Juicero of being a scam since you can squeeze the same juice out of the bags they send you without using the machine. ^[14]

Juicero shut down in September 2017, after issuing refunds to all customers who requested it.

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Juicero connected to wifi and gave you nutrition information on the vegetables you are juicing.

It also checked for any recalls.

^[13]

Blogger Ben Einstein disassembled the flagship juicing unit and concluded that the unit is incredibly sophisticated and extremely precise in the uniform actuation of pressure.

He noted that the Juicero unit features a custom designed power supply unit (extremely rare to have in first-time products) and expensive CNC-machined parts and bearings including a state of the art locking mechanism that includes parts such as: ^[1]

Juicero had raised $118M from investors, including Google Ventures, Vast Ventures and Kleiner Perkins Caufield & Byers. ^[5]

The Founder of Juicero is Doug Evans, an Army veteran. He has declared that his juice press wields four tons of force — “enough to lift two Teslas.”

In 2016, Evans became Chairman of the company and was replaced by Jeff Dunn as CEO. ^[12]

Reporters at Bloomberg have discovered that a consumer using bare hands can get as much juice out of a Juicero bag as the machine, meaning the machine is useless. At a cost of $400, many of Juicero's customers were angered and demanded a refund. ^{[7] [14]}

VC Benedict Evans of Andreessen Horowitz has defended the product, saying it is the same as saying you can eat the coffee grounds of a Keurig without making coffee. ^[0]