Juicero (pronounced joo-SERRO) was a cold-press juicing system. The cost of the flagship juicing unit was $400, and was originally priced at an MSRP of $700. The company was headquartered in San Francisco.
Reporters at Bloomberg accused Juicero of being a scam since you can squeeze the same juice out of the bags they send you without using the machine. 
Juicero connected to wifi and gave you nutrition information on the vegetables you are juicing.
It also checked for any recalls.
Blogger Ben Einstein disassembled the flagship juicing unit and concluded that the unit is incredibly sophisticated and extremely precise in the uniform actuation of pressure.
He noted that the Juicero unit features a custom designed power supply unit (extremely rare to have in first-time products) and expensive CNC-machined parts and bearings including a state of the art locking mechanism that includes parts such as: 
A large aluminum frame that provides the core structure made from CNC machined metal
10 custom injection molded parts
1 solenoid to keep the door latched but not structurally closed
Custom designed motor and controller board
2 stamped steel parts for the latch
1 coil spring
2 custom dowel pins
1 proprietary designed gear
Juicero comparison without the machine.
The Founder of Juicero is Doug Evans, an Army veteran. He has declared that his juice press wields four tons of force — “enough to lift two Teslas.”