Jim Fannin (born on November 4, 1949) is a motivational speaker, author, entrepreneur, life strategist, business consultant, and philanthropist, and former professional tennis player. Jim Fannin coaches professional athletes and executives in the golf, baseball, basketball, tennis, soccer, hockey, football, boxing, track & field, and equestrian industries. He also held seminars, provided keynote speeches, and set up paid retainer agreements for several corporations.

He is best-known for his S.C.O.R.E. Success System and his 90-Second Rule.

The S.C.O.R.E. Success System is an acronym for:

The 90-second rule is a standard he created for how long one can allow one's emotions (such as fear and anger) from impacting one's ability to get things done.