INSITUM innovatively helps companies by crafting better strategies, designing better customer experience and envisioning new products. The company partners with organizations to solve business problems from the methods drawn from cognitive psychology, communication devices, anthropology, and business strategy uniquely.    INSITUM handles international, regional, and local projects regarding digital Interaction, product strategy, brand development, and strategic research.  The company has its offices in Asia-Pacific, Africa, and the Middle East.  
Luis Arnal is the CEO, Founder, and President at INSITUM.    Arnal was involved in many innovation projects in a wide variety of sectors like FMCG, oil and mining, telecom, real estate, banking & insurance, pharmaceuticals, and B2B. Before INSITUM, Arnal worked as a strategy consultant in Barcelona at DiamondCluster and in Chicago at E-Lab(now PublicisSapient).