Imma is a digital Instagram model with over 175K followers. She is known for her uber cool, street style photos. The expressions on her face in selfies and the way she poses like a pro, makes the case for 3D rendered human. The virtual model gains popularity in early 2019. This makes it so obvious that modern technology has made a significant breakthrough over the past decades, and it’s not going to slow down. It has come to a point when things are often not as they seem, so basically, you can’t trust anyone on the internet.

Imma, whose name is inspired by the Japanese word ima (meaning "now"), is a computer-generated influencer created by Tokyo-based company ModelingCafe Inc. which specializes in CG modeling. Artists have worked their magic with Imma down to the smallest details, from facial expressions to hair and makeup to distinctive style. She has flawless skin and really expressive eyes. The hair is always perfect, and the lips are luscious, to say the least. It is quite clear why people are falling head over heels for Imma. However, most people don’t realize the fact that she is not a real person. She is not the first virtual Instagram influencer though. There have been others such as Lil Miquela, however; she is on a whole new level of reality

Some of her pictures can easily fool most folks, but when you start looking closer, you see the whole story.

It’s impressive that she seems real enough to make you wonder in the first place.

We don’t know a whole lot about Imma, but the realistic way she’s used to model clothes and generate an online persona is an exciting look into how we might see more fake personas like hers taking over social media in the future. Her perfect proportions and her unique Kawaii style is all that it takes to attract attention, gain followers and, of course, get plenty of brand deals.

Imma’s instagram account is flooded with selfies, pictures posing in front of a car, trying on clothes, wandering the streets of Tokyo, or on a night out at a restaurant might not even think twice as this AI model has created an extraordinarily natural and believable presence. She already has a Twitter account and even a Zepeto account, and we can only guess what’s coming next.

While she is the most realistic among all the virtual Instagram personalities, the credit for her flawless skin goes to female modelers in charge and how the company took special care of lighting during the shoot. ^[2][3]

She appeared in a digital article from fashion magazine i-D Japan sporting KATE cosmetics, alongside two real models @Asakawa Ara, 19, and Mayben, 20. KATE, by Kanebou Cosmetics, is a makeup brand marketed towards Asian women, which goes by the motto “No more rules”, emphasizing individuality and freedom in makeup design. The brand has a base makeup series called “THE BASE ZERO“, which includes foundation that prides itself in being light and smooth while still thoroughly covering blemishes. The products come in both liquid and powder form, in six colors each, and with mild SPF protection.

She has also featured on the cover of CG World (magazine) and she also embark on Magnum’s Never Stop Playing pleasure journey with one of the top actors from China.^[5][6][7]

Imma, the virtual model was commissioned by "Producer M" and made with computer graphics by CG modeling specialist company ModelingCafe Inc. The company sure has delivered some great results. Imma made her first appearance back in 2018, however; 2019 is her breakout year. She will be featured on the cover of the February issue of CG World Magazine.

Imma’s lifelike features are apparently just the tip of the iceberg for ModelingCafe’s plan.

The company reportedly wants to build her further and combine the CG aspect with an artificial intelligence program capable of real-time animation.

ModelingCafe aims to make Imma’s movements as realistic as possible compared to the anime-influenced movements of many virtual YouTubers in Japan. Like her photos, ModelingCafe wants her to be indistinguishable from a real person.

They have already worked on Kingsglaive Final Fantasy XV, Shin Godzilla, The Legend of Zelda: Breath of the Wild and the incredibly wonderful tourism video for the Kyushu region. But the amount of detail and perfection they have shown with Imma will definitely make your jaw drop e.g one can actually see the dark roots on her pink dyed hair. ^[6][8]

We are living in a world of social media. What matters the most is the number of Instagram followers. Even famous celebrities are in a war for more likes and followers. To be honest, social media is becoming the next global market where everything is being publicized and sold. Imma's uniqueness has made her garnered over 175,000 followers on Instagram. Her pictures are going viral on Japanese social media. Despite the fact that her description says clearly that she is a virtual mode, people are still crushing on her. ^[4]