Luyah is originally from Salem, Oregon.  She has one sister and one brother.  At one point, she lived with her father in Hawaii.  Her first job was cooking and cleaning for her sister's catering business. 
Luyah moved to Los Angeles, California when she was 19 and started a fashion blog shortly after.  She has since She has styled A-list celebrities such as Karrueche Tran, Draya Michele, Ariel Winter, and Lucy Hale.  She later created a clothing line called Luyah by Holly Luyah and modeled for Fashion Nova.  She has since relocated to Phoenix, Arizona.  Luyah has a prominent following on Instagram and as of July 2018, she had over 480K followers on the platform.