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Harry Balzer

Harry Balzer

The NPD Group has been tracking the eating patterns from a sample of the American population for over twenty-five years.

Originally concentrating on away-from-home eating habits with its CREST速 service, the firm began collecting in-home trends in 1980 with its National Eating Trends速 service.

Over the years, these two services have become one of the primary sources of information on consumer behavior in the United States.

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References

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Citation Linkspeakerpedia.comSpeakerpedia
Jan 22, 2016, 3:19 PM