Esteban Ordano

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Esteban Ordano is an entrepreneur well known as the Founder and CTO at Decentraland.[1]


Esteban started his career in 2011 as an Intern at Infosys. From 2011-2012, he was the Head of Information Technology at South American Business Forum. From 2012-2013, he worked as a Site Reliability Engineering Intern at Google. In 2014, he became a Software Engineering Intern at Google.[1]

From 2010 to 2013, Esteban worked as a Project Manager and Technical Leader at Monits. From 2010-2014, he was a Teaching Assistant at Instituto Tecnológico de Buenos Aires. From 2014 to 2015, he worked as a Software Engineer at BitPay. Since 2017, Esteban has been the Founder and CTO at Decentraland.[1]


In 2014, Esteban graduated from Instituto Tecnológico de Buenos Aires.[1]


As software eats the world, crypto-economies will eat organizations based on network effects.

“Software is eating the world”, a phrase coined by Marc Andreessen, describes the effect by which services get commoditized into software platforms: tax accountants to TurboTax, hotels to Airbnb, taxis to Uber, etc.

Nowadays, the most successful large scale organizations base their power on the sheer number of people involved. Governments, corporations, and the internet are examples of these organizations: it is almost impossible for a competing product or organization to overtake them due to their vast network effects.


If a group starts to use consensus rules that align incentives for all its actors, and those incentives are well engineered, then the network will grow until everyone that could be on it joins because of fairer conditions or better incentives than the alternatives.

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