Erika Costell (born November 12, 1992) is an American YouTuber, model and singer/songwriter from Bedford, Michigan.

She is a Model who's been represented by DAN Talent Group Inc., Wilhelmina Models, and Ideal Fit Models. She is best known for her swim, fitness, and lingerie shoots.

Costell was born November 12,1992 in Toledo, Ohio, and was brought up in Bedford Michigan with her 12 siblings. She has a half-brother named JC and half-sisters named Morgan and Dani.

At the age of 16, Costell began modeling while attending high school.

She was previously represented by Wilhelmina International and the DAN Talent Group.

After completing high school,she attended Middle Tennessee State University.

She studied business administration at Middle Tennessee State University and graduated with a bachelor's degree in business administration. She was a cheerleader for 11 years.

She was Born in Bedford, Michigan in 1992.

She became interested in performing at a young age, and by her teens she was cheerleading and modeling professionally.

After college, she moved to Los Angeles, California, where she joined YouTube sensation Jake Paul's Team 10 talent incubator and vlogger channel, first as a crew member and later as a star of her own videos.

She was friends with fellow model Alissa Violet whom has also dated Jake Paul.

In 2017 Erika had a strong friendship with Team 10 founder, Jake Paul, who asked Erika to be his girlfriend during a Miami Heat basketball game in April 2018. In November, the couple announced their break up after less than one year together. In a lengthy letter on Twitter, Jake revealed the couple broke up a few weeks ago, after trying their best to work it out and find a solution.

Erika writes and sings her songs.

She is also known for her swim, fitness, and lingerie shoots.

She is a popular social media personality and vlogger, she translated her success online into a successful pop career.

Emerging in 2017 as a member of YouTuber Jake Paul's Team 10 collective, she achieved almost immediate fame, releasing videos like I Married Jake Paul and garnering millions of views.

She made her vlogging debut in 2017 in a video where she humorously purported to have married Paul during a trip to Las Vegas. The video scored millions of views and helped launch her as a star of social media.

More vlogs followed, as did music.

In 2017, she paired with Paul and Uncle Kade for the dance-pop single "Jerika," which landed on the Billboard Hot 100.

That same year, she also joined fellow Team 10 member Tessa Brooks on her song "Powerful Emotions." In 2018, she returned with another non-album single, "Chitty Bang."

She quickly expanded upon her normal prank, vlog, and reaction videos with songs, issuing a video for the Costell, Paul, and Uncle Kade single "Jerika," which topped online charts and hit the Billboard Hot 100.

Costell has a YouTube channel where she regularly posts vlogs, reaction videos and Music videos. She became the Chief Operations Officer of what was formally Jake Paul's Team 10 following the departure of the company's former COO Nick Crompton. In 2018, she broke up with Jake Paul and left Team 10 to pursue her own independent career. She has recently signed with The Orchard (company)

Erica came into the spotlight after she started posting videos on YouTube. She came to the platform with overviews, opinions, reactions, and more. Started as a vlogger, she later made music videos. As of 2019, Erica had 4.6 million subscribers on the channel.

As of 2018 she has a net worth of about 1.5 million USD.

She is very active on social media and she has about 3.2 million followers on her Instagram account.