Dr Dionysius Ang is a Lecturer (Assistant professor) in Marketing at Leeds University Business School.

She is a Lecturer (Assistant professor) in Marketing at Leeds University Business School. She also has worked with members of the Clothing industry. She is a member of American Marketing Association, a member society for Consumer Psychology, a member Society for Judgement and Decision-making and also member Association for Consumer Research. She was also a visiting scholar at the University of Pittsburgh and was a Marie Curie Early Stage Researcher at KU Leuven and INSEAD.

She has obtained a Bachelor of Social Sciences Majoring in Psychology & OBHR, Singapore Management University, an MSc. Management (Marketing), INSEAD, and a Ph.D., Business economics (Marketing), Katholieke Universiteit Leuven.

She is interested in how specific emotions such as regret affect consumer evaluations and behaviours, how Information presentation influences goal pursuit. She is also interested in how technological innovations (e.g. mobile vs. desktop interface, virtual fitting rooms, screening tools) facilitate purchases.

Some of her publication includes:

Ang D, Liu Y, Eisingerich AB. 2019.

Difference in new product adoption among at-risk members of society: A critical analysis of males, females, and transgender individuals.

Personality and Individual Differences. 151

Ferris DL, Reb J, Lian H, Sim S, Ang D. 2018.

What Goes Up Must… Keep Going Up?

Cultural Differences in Cognitive Styles Influence Evaluations of Dynamic Performance.

Journal of Applied Psychology.

103(3), pp. 347-358

Barnes CM, Reb J, Ang D. 2012.

More than just the mean: Moving to a dynamic view of performance-based compensation..

Journal of Applied Psychology.

97(3), pp. 711-718

Ang D; Gerrath M; Liu Y (2019) When Friends Become Strangers: How Culture and Source Affect Consumers’ Reactions to Incentivized Reviews American Marketing Association (AMA) Global Marketing Special Interest Group (SIG) 2019 Conference.

Buenos Aires, Argentina^[2]