DL1961 is an denim brand launched in New York City in September 2008.

^[undefined]

DL1961 Premium Denim - the first jeans that stay true to your body's shape. Say goodbye to jeans that lose their fit after you wear them a few times. Unlike any other jean around, DL1961 premium denim is crafted with revolutionary four-way stretch denim; which means you'll never have to worry about these jeans sagging, bagging, or stretching out. The unique four-way stretch denim used by DL1961 retains its fit for the long run (or walk, skip, and dance). Even after multiple wears, these jeans will still fit perfectly. Wherever you put the most stress - the knees, inseam or back rise, DL1961 jeans will take it and bear it with a graceful style never before seen in denim. So, as you try these on, remember, how they fit now is how they'll fit tonight, tomorrow, and on and on. It's DL1961's way of turning the changing room into the fitting room, so you'll always have jeans that fit your body perfectly.

^[1]