Denise Lee Yohn
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Denise Lee Yohn
Denise Lee Yohn
Denise initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing.
She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs.
Denise went on to head Sony Electronic Inc.’s first ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate awards.
References
[2]
Citation Linkvimeo.comDenise Lee Yohn on Start-Ups Need a Minimum Viable Brand
Jan 21, 2016, 11:40 AM
[3]
Citation Linkvimeo.comDenise Lee Yohn's TED Talk: Great Brands Never Have to "Give Back"
Jan 21, 2016, 11:40 AM
[9]
Citation Linkdeniseleeyohn.combrand-as-business bites (tm) -- Denise Lee Yohn blog
Jan 21, 2016, 11:40 AM
[11]
Citation Linkamazon.comWhat Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest
Jan 21, 2016, 11:40 AM