Cracking Open a Cold One With the Boys refers to a string of memes about drinking cold beers with a group of male friends that became popular in 2017. The meme originates from a Facebook page of the same name created on February 13, 2016. ^[undefined] A year later, the page has reached 100,000 likes and rising. ^[undefined]

Despite the fact that the meme was created with the Facebook page in 2016, it rose to true fame in 2017 through a variety of Reddit posts, Instagram posts, and YouTube videos. On March 12th, the /r/CoaCOwtB subreddit was launched for “pictures of ya boys and their cold ones being cracked open.” ^[undefined]