Clyde Fessler
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Clyde Fessler
The Harley-Davidson marketing story explains the strategy that guided a company on the verge of bankruptcy to become one of the top performing corporations on the New York Stock Exchange, and one of the most recognized brands in the world.
Clyde Fessler, who retired from Harley in 2002, was the man behind that strategy.
References
[3]
Citation Linkamazon.comRebuilding the Brand: How Harley-Davidson Became King of the...
Jan 19, 2016, 7:22 PM
[4]
Citation Linkspeakersbureau.comClyde Fessler Harley-Davidson Motivational Speaker - Biography
Jan 19, 2016, 7:22 PM
[5]
Citation Linkwashingtonspeakers.comClyde Fessler - Speaker, Speeches, Booking Agent, Agency...
Jan 19, 2016, 7:22 PM
[12]
Citation Linkamazon.comRebuilding the Brand: How Harley-Davidson Became King of the Road
Jan 19, 2016, 7:22 PM