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Clyde Fessler

Clyde Fessler

The Harley-Davidson marketing story explains the strategy that guided a company on the verge of bankruptcy to become one of the top performing corporations on the New York Stock Exchange, and one of the most recognized brands in the world.

Clyde Fessler, who retired from Harley in 2002, was the man behind that strategy.

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References

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Citation Linkspeakerpedia.comSpeakerpedia
Jan 19, 2016, 7:22 PM
[2]
Citation Linkyoutube.comClyde Fessler | Harley Davidson - YouTube
Jan 19, 2016, 7:22 PM
[3]
Citation Linkamazon.comRebuilding the Brand: How Harley-Davidson Became King of the...
Jan 19, 2016, 7:22 PM
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Citation Linkspeakersbureau.comClyde Fessler Harley-Davidson Motivational Speaker - Biography
Jan 19, 2016, 7:22 PM
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Citation Linkwashingtonspeakers.comClyde Fessler - Speaker, Speeches, Booking Agent, Agency...
Jan 19, 2016, 7:22 PM
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Citation Linkclydefessler.comWebsite
Jan 19, 2016, 7:22 PM
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Citation Linkwashingtonspeakers.comWashington Speakers Bureau
Jan 19, 2016, 7:22 PM
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Jan 19, 2016, 7:22 PM
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Citation Linkcollaborativeagency.comCollaborative Agency Group
Jan 19, 2016, 7:22 PM
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Citation Linkamazon.comRebuilding the Brand: How Harley-Davidson Became King of the Road
Jan 19, 2016, 7:22 PM
[13]
Citation Linkwww.youtube.comClyde Fessler | Harley Davidson - YouTube
Jan 19, 2016, 7:22 PM