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Christian Madsbjerg

Christian Madsbjerg

Christian Madsbjerg and his partner Mikkel Rasmussen are the founders of ReD Associates, a pioneering marketing/branding consultancy whose focus on the human perspective has transformed operations at Samsung, Lego, Adidas and more.

Their unique approach serves as a counterweight to today’s obsession with Big Data: drawing on disciplines like anthropology and philosophy, they help you move past the numbers to see how your customers live and think.

What do customers really want?

What do they like?

How does your product fit into their lives?

These are the sort of questions Christian helps you answer — and they’ll transform your business.

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References

[1]
Citation Linkspeakerpedia.comSpeakerpedia
Jan 19, 2016, 3:27 PM
[2]
Citation Linkyoutube.comTEDxLowerEastSide; Christian Madsbjerg/ Getting People Right
Jan 19, 2016, 3:27 PM
[3]
Citation Linkwww.youtube.comTEDxLowerEastSide; Christian Madsbjerg/ Getting People Right
Jan 19, 2016, 3:27 PM