A ten year+ warrior in the beverage battles at Pepsi's North American Beverage unit and fortunate enough to work on a variety of businesses there including: the National Customer Activation organization, then partnering with corporate partners in the National Partnership team which included the first Apple iTunes promotion, the Tropicana then Sierra Mist brand & innovations teams, the Digital Marketing organization, the lead on the Pepsi, Mountain Dew, & Sierra Mist brand's Media, running the X Factor Integration Team, Head of Media for all brands and finally as the lead on Integrated Media and Digital Engagement.

The daily challenge: to find the most intriguing path to engage our brand's consumers in organic ways that build beyond brand awareness and ultimately provide our consumers value.

^[0]