Brud is an American Transmedia software company that creates digital character driven story worlds founded by Trevor McFedries and Sara Decou.

^[1]The company is the creator behind virtually constructed Social Media celebrity, Lil Miquela.

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Founded in 2016 by Trevor McFedries and Sara Decou initially as a creative agency with the specialty of creating Artificial intelligence and applying them to media businesses.

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The company has raised $19.5 Million according to Pitchbook.com.

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The company is noted as being the creator of virtual characters that enact the experience of a social media celebrity.

Characters such as Lil Miquela, Blawko22, and BermudaisBae, have garnered millions of followers on Instagram.

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