Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible, written by Gregory Diehl, is a book about how businesses can build a brand strategy that will help them stand out from the crowd.
Diehl claims the reader will learn how to develop a strong business identity by combining their personality and values with the functionality of their products, which will enable them to deliver an irreplaceable product. Whether they lead a growing company, or are just starting a business, Brand Identity Breakthrough will give the reader a smarter way to think about new product development. The book claims it will show how anyone can sell more product, and at higher prices, so long as they give customers exactly what they want.
The books aims:
• Learn how to build a unique selling proposition for your product
• Learn the best methods for how to sell a product to customers, no matter what you offer.
• Overcome the sales learning curve, and sell products in both physical and online marketplaces