Bob Rotella, Watch the trophy presentation at a major Golf championship and you will often hear the winner express thanks to Dr. Bob Rotella. Rotella is the world's preeminent sports Psychologist and Performance coach. He's akin to a Sherpa, the Nepalese guide who helps mountaineers reach the summit of Mt. Everest. Dr. Bob Rotella helps people scale peaks they could not otherwise reach. He unlocks potential. ^[1]