Bjorn started in the fashion industry as an Export Manager/Designer for Look Occhiali srl. Italy. He moved on to SEE Eyewear as a Business Development Manager, later founding Bjorn Eyewear Inc and selling it in 2007. Bjorn then jumped into the music industry, founding Spundae Recordings, a label with special focus on the booming electronic dance scene. He spent the next 5 years as Global Tour Management for Gareth Emery —famous DJ/producer and future co-founder of Choon. At the same time he was working as the founder and CEO of TORQ LLC, a music promotion company based out of San Francisco. Bjorn then became a Talent Buyer for Exchange LA and went on to become a Senior Advisor for GROOVEO, a live broadcast platform for DJs. Through his entire career he worked as Founder and CEO of the Firm ltd, an artist management and consulting company for the EDM industry. In 2017 Bjorn co-founded Choon, a streaming platform geared towards indie artists.